GOOD
Streamlined
$18,900
A more conservative version of the project.
- Keep the essential project
- Remove or simplify selected upgrades
- Protect the core scope and quality
- Create a lower investment option
STREAMLINED OPTION
BUILT FOR HARDSCAPE CONTRACTORS
Send the quote
before you leave
the driveway.
EasyPitch keeps the hardscape sales process moving from lead to site visit, Good / Better / Best proposal, send, follow-up and final decision—without taking the paperwork home tonight.
01NEW LEAD
02SITE VISIT
03GOOD / BETTER / BEST
04SEND
05FOLLOW-UP
06WON / LOST
A REAL SALES WORKFLOW
Built around the way hardscape contractors actually sell.
EasyPitch keeps the important parts of the sales process connected, so the opportunity doesn't disappear between the first call and the final decision.
Know what needs attention
See active leads, site visits, projects and follow-ups from one dashboard.
Keep every project moving
Organize active opportunities and know where each job stands.
Never forget the follow-up
Know who needs a call, site visit, email or next touch before the job goes cold.
HOW THE EASYPITCH FLOW WORKS
One lead. One sales path.
One clear next step.
From first call to final decision, EasyPitch keeps every opportunity moving through one clear sales path.
01 / NEW LEAD
Capture the opportunity
Capture the customer, project and opportunity.
02 / QUALIFY
Ask the first questions
Qualify budget, timing, scope and priorities.
03 / SITE VISIT
Schedule and complete the visit
Arrive prepared and capture the field details.
04 / PROPOSAL
Build Good / Better / Best
Turn the visit into three clear options.
05 / FOLLOW-UP
Stay on the opportunity
Stay on the opportunity until there is a decision.
The idea is simple: always know the next move.
STEP TWO: THE SITE VISIT
Walk onto every site prepared.
Leave with what you need to sell.
Keep the project details, homeowner priorities and next move in one place—before, during and after the visit.
01
Pre-qualify before you drive
Capture budget, scope, timeline and priorities before arrival.
02
Run a consistent site visit
Keep the important field details together.
03
Capture the real buying signals
Capture priorities, concerns and upgrade opportunities.
04
Build the proposal from the visit
Carry the visit directly into the proposal.
Site Visit: Miller Residence
READY
ProjectPatio + Seat Wall + Lighting
Budget Range$25,000 - $35,000
TimelineWithin 60 Days
Homeowner Priorities
Opportunity NotesInterested in larger patio if monthly payment stays comfortable.
Next StepBuild Good / Better / Best Proposal
THE EASYPITCH DIFFERENCE
Stop giving homeowners one number.
Give them a choice.
Present three clear ways to move forward and make the conversation about value—not one bottom-line number.
RECOMMENDED
BETTER
What They Want
$24,750
The project the homeowner actually described during the site visit.
- Built from the homeowner's priorities
- Includes the intended project scope
- Reflects the contractor's recommendation
- The starting point for Good and Best
RECOMMENDED
BEST
Expanded
$31,500
The complete Better project plus worthwhile upgrades.
- Everything in Better
- Additional features or upgrades
- Expanded outdoor-living possibilities
- Shows the homeowner what else is possible
COMPLETE VISION
Change the question.
Ask “Which option works best?” instead of “Do you want the job?”
Sell value, not just price.
Show what they gain at each level—not just the final number.
STEP THREE + FOUR: BUILD + SEND THE PROPOSAL
Turn the site visit into a clear offer.
Then put it in the homeowner's hands.
Turn the completed site visit into Good / Better / Best options, review the numbers and send the proposal by text or email.
Miller Residence
Patio + Seat Wall + Lighting
READY TO SEND
Patio + Seat Wall + Lighting
GOODCore patio solution
$18,900
BETTERExpanded patio + border + lighting
$24,750
BESTComplete outdoor-living package
$31,500
STEP FIVE: FOLLOW-UP
Proposal sent.
Stay on the sale.
Know who needs a call, text or decision follow-up—and when.
Proposal sent
Homeowner receives the Good / Better / Best options.
TODAY
First follow-up
Answer questions and learn which option is winning.
2 DAYS
Decision follow-up
Stay visible until there is a decision.
5 DAYS
When they say yes: mark it Won and record the selected package.
Follow-Up Center
3 DUE
Smith ResidenceProposal sent 2 days ago
Johnson ResidenceAsked for financing options
Miller ResidenceDecision follow-up due Friday
Next ActionCall Miller Residence
BUILT FOR THE TRADES THAT BUILD OUTDOOR SPACES
Built for hardscape contractors.
Not adapted for them.
EasyPitch is built around the way hardscape and outdoor-living contractors actually sell projects.
The difference: a sales system built around hardscape—not a generic CRM forced to fit it.
Hardscape ContractorsPatios, walkways, pool decks and more.
Outdoor Living CompaniesProjects where options and upgrades matter.
Retaining Wall ContractorsFrom site discovery through follow-up.
Landscape + Hardscape CompaniesA stronger sales process without CRM bloat.
Masonry ContractorsProject sales where presentation matters.
Owner-Operators + Sales TeamsSimple for owners. Repeatable for teams.
WHY EASYPITCH EXISTS
Built from the sales counter.
Designed for the field.
EasyPitch came from seeing how much opportunity gets lost between the first phone call and the final decision.
The goal: make the sales process easier to run, easier to repeat and harder to lose track of.
EasyPitch is being built around the contractor's actual sales day.
Keep the opportunity moving from first conversation to final decision.
Founder-led. Built close to contractors, estimates and real sales conversations.
THE PROBLEM
Too much of the sale lives outside the system.
Scattered notes and tools make good opportunities easy to lose.
EASYPITCH FOUNDERS PROGRAM
Start with real jobs.
Build the habit with us.
The Founders Program is built around getting EasyPitch into your actual sales process—not handing you software and hoping you use it.
We work with you through your first three real estimates so the workflow becomes part of how you sell.
✓
$149.99 one-time setupWe get your EasyPitch account ready for your sales process.
✓
Your first 3 real estimatesGuided support while you use EasyPitch with actual homeowners.
✓
$79.95/month after the first threeYour Founder rate stays locked while your account remains continuously active.
FOUNDING CONTRACTOR ACCESS
$149.99 setup
Then $79.95/month after your first three guided estimates.
- EasyPitch account setup
- Guided support through 3 real estimates
- Good / Better / Best sales workflow
- Lead, site visit and follow-up process
- Direct Founder support
- Founder rate locked while continuously active
Use it before you subscribe monthly. Your monthly Founder subscription begins after the first three guided estimates are completed.
BECOME A FOUNDER
Built for residential hardscape contractors
WHY EASYPITCH
Good jobs get lost after the estimate.
Contractors usually don't lose work because they can't build. Leads get buried, site visits aren't structured, proposals become one take-it-or-leave-it number, and follow-up becomes inconsistent.
01 / LEADS
Keep every lead moving
Know who contacted you, what they want and exactly what should happen next.
02 / SITE VISITS
Run better site visits
Collect the information that helps you qualify the opportunity and build a proposal worth presenting.
03 / FOLLOW-UP
Stay on it until there's a decision
Replace scattered texts, notes and memory with a clear follow-up process.
QUICK ANSWERS
Questions contractors will actually ask.
The short version of what EasyPitch is—and what it is not.
Is EasyPitch estimating software?
EasyPitch is a sales workflow built around the estimate. It helps organize the lead, site visit, Good / Better / Best proposal and follow-up so the opportunity keeps moving.
Can I use EasyPitch from my phone?
Yes. EasyPitch is designed around the way contractors work between the office, truck and jobsite.
Does EasyPitch replace my CRM?
For many small hardscape companies, EasyPitch can handle the core sales pipeline without the weight of a traditional CRM. The focus is the contractor's sales process, not hundreds of generic features.
What makes Good / Better / Best different?
Instead of presenting one take-it-or-leave-it price, the homeowner sees clear options and what they gain at each level. That shifts the conversation toward value and choice.
Who is the Founders Program for?
Residential hardscape and outdoor-living contractors who want a cleaner, repeatable sales process and are ready to use EasyPitch on real opportunities.
BECOME A FOUNDER
Ready to become an EasyPitch Founder?
Tell us a little about your company first. We’ll use this intake to start your Founder setup before payment and onboarding.
Step 1 of the Founder setup. Intake first, then setup payment and onboarding.